McDonald's heiress gives Salvation Army
$1.5 billion
Jan 24, 2005
Joan Kroc so pleased with 1st center she funded network
of them
from Charlotte Observer
The Salvation Army, a charity best known for using
bells and kettles to collect spare nickels and dimes
at Christmastime, said Tuesday that McDonald's heiress
Joan Kroc, left it roughly $1.5 billion when she died
last fall.
The gift is the largest single donation that anyone
in the worlds of philanthropy and fund-raising could
recall -- and more than the Salvation Army received
from all sources in 2002. The gift left Commissioner
W. Todd Bassett, the Army's national commander, tongue-tied.
"I can't even use the right words," he said
with a laugh after he had mistakenly used "million"
instead of "billion" several times during
an telephone interview. "I struggle with it."
The gift, first reported on Tuesday by The Wall Street
Journal, is likely to have a profound impact on the
Salvation Army, a no-frills, faith-based organization
that provides services ranging from drug rehabilitation
and transitional shelter to after-school programs and
disaster relief.
"One of the interesting questions about this is
whether it will change public perception of the Salvation
Army," said Diana Aviv, president of the Independent
Sector, a trade association representing nonprofit organizations.
She noted that when Ted Turner gave $1 billion to the
United Nations, he raised its visibility and gave it
credibility among philanthropists that it had lacked.
The gift is a huge vote of confidence. The Salvation
Army is known for keeping tight control of administrative
expenses.
Kroc, who was married to Ray Kroc who founded the McDonald's
fast food restaurants, handed the Salvation Army the
biggest chunk of her fortune, which is estimated at
somewhat over $2 billion. Ray Kroc died in 1984.
"It is really an honor to be trusted like that,"
Bassett said of the bequest.
The Salvation Army, however, also had concerns about
the gift's impact, discussing it with legal counsel
for several weeks before it agreed to accept the gift
on Kroc's terms.
Kroc's orders were that half the gift be divided among
the Salvation Army's four territories and spent on building
25 to 30 community centers across the country modeled
after the state-of-the-art center she underwrote in
San Diego. The rest is to be equally divided among the
territories and held in an endowment, the income from
which will pay for staff, maintenance, utilities and
other expenses at the centers.
But based on the Salvation Army's experience running
the Ray and Joan Kroc Corps Community Center in San
Diego, that will cover only 40 percent to 50 percent
of the total operating costs of the centers, Bassett
estimated.
The Salvation Army offers a wide variety of programs
and services through more than 9,000 centers and with
the help of more than 3 million volunteers. It is run
by ordained ministers and has a quiet but strong evangelizing
component that has often placed it at the center of
controversies about public funding.
The group operates 1,400 community centers, and the
Kroc center is the most ambitious. Kroc financed it
with $92 million, and it includes an indoor skateboard
park, a fitness center, a library with Internet access,
and soccer, lacrosse and football fields on a 12-acre
campus in San Diego.
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